The Dallas Cowboys and Susan G. Komen for the Cure® ask fans and supporters to join the promise that launched the breast cancer movement through an effort known as "iPromise."
Inspired by their long-standing friendship with Susan G. Komen for the Cure® Founder and CEO Nancy Brinker, Dallas Cowboys owners Gene and Jerry Jones created the "iPromise" partnership to honor the release of Brinker's 2010 book, Promise Me, and support fans and players who have been affected by breast cancer.
Endowed by a $1 million donation of marketable assets from the Jones Family and the Dallas Cowboys, the goal of the "iPromise" campaign is to raise awareness and funds for breast cancer efforts through a variety of campaign elements and a co-branded merchandise line now sold at Old Navy retailers nationwide, at Dallas Cowboys ProShops and online at www.dallascowboys.com. Susan G. Komen for the Cure® receives 10 percent of all "iPromise" merchandise sales across the nation.
As a call to action, the "iPromise" campaign encourages Cowboys fans and others alike to make personal promises and take action in support of the women – and men – in their lives who have been touched by breast cancer.
Throughout the month of October – National Breast Cancer Awareness Month – fans visiting Cowboys Stadium will see their favorite blue and silver adorned with a touch of pink at all home games. The Dallas Cowboys in-game presentation and halftime also receive a "pink" makeover to support the "iPromise" effort.
Public service announcements and in-stadium videos air throughout the season featuring Dallas Cowboys Owner and General Manager Jerry Jones, players, coaches and others to stress the importance of early screening and mammograms.
The team traditionally dedicates one October home game to the campaign. Brinker has served as the Honorary Captain for the Dallas Cowboys Breast Cancer Awareness game for the past two seasons. In 2010, she was joined in fulfilling that role by Charlyn Aikman – a breast cancer survivor and mother of Dallas Cowboys three-time Super Bowl winner and Hall of Fame player, Troy Aikman.
As part of the game dedication, the team organizes a unique halftime show celebrating the “iPromise” campaign that includes approximately 300 survivors and volunteers whose lives have been impacted by breast cancer. These special guests are join the Dallas Cowboys Cheerleaders and form a "human" pink awareness ribbon on field with their survival cheered on by more than 90,000 football fans at Cowboys Stadium.
Dallas Cowboys corporate partners also join in the action by sponsoring "pink" giveaways for fans during the game.
As part of the National Football League's national Breast Cancer Awareness effort, players have the opportunity to accent their uniforms with pink in any way possible, including gloves, shoes, sweatbands and even sweat towels.
The Dallas Cowboys hope you will join us in our "promise" to tackle breast cancer and take action towards finding a cure. For information on how to get involved with Susan G. Komen for the Cure®, visit komen.org or call 1-877 GO KOMEN (1-877-465-6636).
Other Helpful Links:
To find a grant: www.komen.org/findagrant
To donate: Donate Today.
Dallas County Komen Affiliate: www.komen-dallas.org
Greater Fort Worth Komen Affiliate: www.komengreaterfortworth.org
North Texas Komen Affiliate: www.komennorthtexas.org
