IRVING, Texas -- The Cowboys’ 2013 season will bring with it a few more options for female fans.
On Thursday, the Cowboys announced a partnership with luxury lifestyle brand Peace Love World. Cowboys Executive Vice President and Chief Brand Officer Charlotte Jones Anderson and Peace Love World creator Alina Villasante combined to announce the collaboration, which will roll out an exclusive Dallas Cowboys and Peace Love World co-branded collection this fall.
“Since first setting my eyes on Peace Love World, I knew it would be the perfect partner to create a new kind of team apparel for our female fans,” Anderson said. “Peace Love World has delivered a collection packed with major Cowboys pride that is effortless, luxurious and comfortable. We’re thrilled to welcome Alina and the Peace Love World team into the Cowboys family.”
The “I am Game” collection includes an assortment of the brand’s most popular styles, including sweaters, sweat pants, fashion tops and sleepwear that showcases the famous Dallas Cowboys star and incorporates Peace Love World’s signature inspirational statement designs.
“The positive, winning spirit of the Dallas Cowboys organization is very much in line with the soul and energy of Peace Love World,” Villasante said. “Forty-four percent of NFL game attendees are women, who until now have not had the selection they deserve in the sports apparel category. We are excited to fill that void and bring our values and the Cowboys’ team spirit to fans in a way that is on-trend both in and outside of the stadium.”
Mantras like “I am Dallas” and “I Love Sundays,” items range in price from $35 to $158 and sizes extra small to large. “I am Game” will be available at the Dallas Cowboys Pro Shop and in the newly created Peace Love World Style Lounge located in the North Main Club of AT&T Stadium behind Section C239.
On Sept. 8, Villasante and Anderson will launch “I am Game” with a celebration at the stadium’s Peace Love World Style Lounge as the Cowboys prepare to kick-off the season against the New York Giants.