The Jonas Brothers will perform on Nov. 27 at halftime against Seattle.

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IRVING, Texas - The Cowboys' Thanksgiving Day halftime show has always been a big deal. In recent years, just the announcement has become an event as well.

This year, the Cowboys took it on the road, announcing the Jonas Brothers will be performing this year at the halftime of the Cowboys' Nov. 27 Thanksgiving Day game against Seattle at Texas Stadium.

In junction with The Salvation Army, the Cowboys' Thanksgiving Day halftime show has served as the kickoff to the Red Kettle Kickoff drive every holiday season.

The Red Kettle campaign has traditionally been The Salvation Army's most prominent fund-raiser. Since the Kettle Kick-off Concert started in 1997, the combined efforts of The Salvation Army and the Cowboys have raised more than $1 billion, which has been used to provide food, clothing, utility assistance and a variety of other social services to 30 million people each year. The Red Kettle tradition, which began in 1902 in San Francisco, will run from Friday, November 28th through Christmas Eve, December 24th. More than 25,000 volunteers will ring bells to raise money for people in need.

The event, which started in 1997, has featured entertainers such as Sheryl Crow, Toby Keith, Jessica Simpson and Destiny's Child.

The Jonas Brothers are one of the most popular bands world wide , featuring a trio of brothers - Nick, Kevin and Joe Jonas. The group has produced three albums in the last three years, including "A Little Bit Longer," released earlier this year.

The Jonas Brothers were nominated at the MTV Music Awards last year for "Best New Pop Band" and singles hits such as "When You Look Me in the Eyes," was a No. 1 hit and helped the band rack up honors this past year at the Teen Choice Awards.

Here's a rundown of the previous Thanksgiving Day halftime performers:

2007 - Kelly Clarkson
2006 - Carrie Underwood
2005 - Sheryl Crow
2004 - Destiny's Child
2003 - Toby Keith
2002 - LeeAnn Rimes
2001 - Creed
2000 - Jessica Simpson / Billy Gilman
1999 - Clint Black
1998 - Randy Travis
1997 - Reba McEntire

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