Master of Business Administration in Sport Entertainment Management

Master of Business Administration in Sport Entertainment Management

America's Team. Your University.


Business Beyond The Field

UNT and the Dallas Cowboys have combined their expertise to create a professional online M.B.A. program that will provide students the opportunity to become thought leaders in the business world. Guided by best practices, industry insights and case studies, this program is delivered through the collective lens of UNT faculty and Cowboys executives with strong industry knowledge and experience. In addition to advanced curriculum with real world applications, students can partake in immersive onsite boot camps at multiple North Texas locations, including The Star in Frisco, Dallas Cowboys' World Corporate Headquarters and Training Facility, and AT&T Stadium in Arlington.

The innovative and forward-thinking approach of the Cowboys will allow students to not only be introduced to traditional industry categories, but also take a deeper dive into how the organization spurs innovation and change in the following categories:

  • Branding
  • Data & Analytics
  • Entrepreneurship
  • Esports
  • Hospitality
  • Marketing
  • Merchandising
  • Operations
  • Sales
  • Sponsorship
  • Strategy
  • Talent Management

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