At the heart of the Dallas Cowboys Cheerleaders (DCC) sisterhood is a deep commitment to community service and uplifting others. From visits to schools, hospitals and nursing homes, to hosting youth dance and cheer camps, the DCC are dedicated to making a positive impact beyond the sidelines. Each year, they also perform during the Dallas Cowboys nationally televised Thanksgiving halftime show that kicks of The Salvation Army's Red Kettle Campaign.
Featured Programs
Military Outreach & USO Tours
In 1979 the Department of Defense requested the DCC presence on a South Korean USO Tour during the Christmas holidays. These collaborative efforts over the past four decades have evolved into 86 tours, more international entertainment trips to U.S. military bases than any other professional performer or group. The DCC bring their own special brand of goodwill and gratitude to the military personnel and their families traveling to diverse locations such as Iraq, Bosnia, Afghanistan, Cuba, Korea and the Persian Gulf. In recognition of their distinguished service to American Troops, the organization were presented the 'USO's 50th Anniversary Award' in 1991 and the Department of Defense presented the squad with the first ever 'Spirit of Hope Award' in 1997. They were inducted into the Veterans of Foreign Wars Hall of Fame in 2002, and in 2013, the DCC were awarded the American Legion's prestigious Distinguished Service Medal. The Dallas Cowboys Cheerleaders are the only group, to date, to be recognized with all four of these honors.
My Cause My Boots
In 2017, the Dallas Cowboys Cheerleaders look to the sidelines with their own version of the NFL's My Cause My Cleats campaign where players are given the opportunity to highlight a personal charitable cause on their game day cleats. Partnered with Lucchese, the DCC's "My Cause My Boots" initiative allows each cheerleader to customize their iconic game-day boots with a colored star to represent deeply personal causes to honor loved ones, raise awareness for medical conditions, or support their local communities. Many of the cheerleaders will also donate one of their game-worn boots to the featured charity to be auctioned off for fundraising.
Hospital Visits
Cowboys players and cheerleaders annually deliver cheer to nearly 800 children seeking treatment from four local children's hospitals during the Christmas season. Additionally, they spend time throughout the year visiting with military veterans and wounded service members at VA hospitals and rehabilitation centers across the country.
Youth Dance Camps & Cheer Competitions
The Dallas Cowboys Cheerleaders youth dance camps offer a fun and interactive environment for dancers to develop technical skills while learning the importance of positive self-esteem and strong core values through personalized coaching from current and All Star DCC. Additionally, the DCC organization hosts and partners with premier cheer events like the Dallas Cowboys Cheerleaders Nationals that bring together youth and all-star dance and cheer teams for various age and skill levels.
Rookies Serve Early Thanksgiving
As part of the Dallas Cowboys annual Early Thanksgiving Day Meal tradition at The Salvation Army, the rookie Dallas Cowboys Cheerleaders join rookie players in serving a holiday meal to men, women and children at The Salvation Army Mabee Social Service Center in Fort Worth every November.
