The National Medal of Honor Museum Foundation is on a Mission to Inspire America, by promoting Medal of Honor values of courage and sacrifice, commitment and integrity, citizenship and patriotism.
In 2019, the National Medal of Honor Museum Foundation selected Arlington, Texas, as the site for its future museum, dedicated to showcasing the enduring values of courage, sacrifice, and patriotism shared by U.S. service members.
Construction began in 2020, supported by a $20 million pledge from the Jones Family, and the museum was completed in spring 2025. Officially opening on National Medal of Honor Day (March 25, 2025), the milestone was marked by a weekend-long celebration featuring former Presidents, Medal of Honor recipients, and distinguished guests.
In 2026, the museum earned national recognition as Best New Museum in USA Today's Readers' Choice Awards, further advancing its mission to educate and inspire future generations.
Salute to Service: Character Playbook Live
In 2023, the NFL Foundation initiated a partnership between the NMOHM and Character Playbook with a $1 million donation to enhance the free nationally available course for middle school age students, with three new videos that offer true-to-life scenarios on the values of commitment, integrity and courage featuring Medal of Honor Recipients Patrick Brady, Roy Benavidez, and Melvin Morris. The 2025 Salute to Service Week Character Playbook Live hosted at the newly opened NMOHM bridged generational leadership and connected students with distinguished military heroes and athletes. It contextualized the value of integrity through the lens of healthy relationships and provided participants an actionable framework for everyday leadership. After completing the module, 62 percent of students felt they better understood the values of commitment, integrity and courage.
Salute to Service Week + NMOHM
Salute to Service Week is an annual tradition of the Dallas Cowboys, with a variety of military and veteran related community outreach efforts centered in the week leading up to Veterans Day. With focus on the relationship with the National Medal of Honor Museum, the week's events impact several military demographics– veterans, active-duty soldiers, military spouses, children and more.
Salute to Service Game + NMOHM
The Dallas Cowboys annual Salute to Service campaign emphasizes the team's partnership with the National Medal of Honor Museum and features impactful tributes throughout the game. In 2025, former President George W. Bush and First Lady Laura Bush participated in the coin toss, while Medal of Honor recipients stood alongside players and coaches during the National Anthem. Halftime recognized active-duty service members and Medal of Honor recipients, highlighted by a performance from recording artist Lee Greenwood.
Salute to Service Game + 50/50 Raffle
The Dallas Cowboys 50/50 Raffle changes beneficiaries for the team's annual Salute to Service game to benefit the National Medal of Honor Museum. Raffle staff and volunteers trade in their traditional red uniforms for gold, along with signage and promotional collateral. Since 2023, the Salute to Service game's charity raffle has donated more than $200,000 to the museum's mission to inspire America.
For more information or to plan your visit to the National Medal of Honor Museum, please visit www.mohmuseum.org.
THE DALLAS COWBOYS + THE NATIONAL MEDAL OF HONOR MUSEUM