The Salvation Army and The Star

"The Dallas Cowboys partnership with the Salvation Army represents the enduring commitment we as a family, along with our entire organization, have to support those in our community with critical needs year-round. It is our hope that the Red Kettle Kickoff during our annual Thanksgiving game also continues to inspire those tuning in across the nation to open their hearts and give generously to The Salvation Army, knowing that it will impact and save lives."

Charlotte Jones

Dallas Cowboys Co-Owner & Chief Brand Officer

Through their partnership with The Salvation Army, the Jones Family and the Dallas Cowboys work to help those who do not have the strength, the resources or the means to help themselves. From monthly mentorship visits at the Gene and Jerry Jones Family North Texas Youth Education Town housed at The Salvation Army's Arlington corps, to serving early Thanksgiving Day meals to hundreds of social service clients in Dallas and Fort Worth, providing thousands of Angel Tree gifts through the Christmas Assistance program or donating more than $500,000 annually to The Army's mission as part of the team's game day 50/50 Raffle program, the Dallas Cowboys Do The Most Good for The Salvation Army year-round.

National Red Kettle Kickoff

Under the direction of Charlotte Jones, the Cowboys have dedicated the team's annual Thanksgiving Day halftime as a national showcase to kickoff The Salvation Army's iconic Red Kettle Campaign. Since the Dallas Cowboys teamed up with The Salvation Army in 1997, the non-profit's Red Kettle Campaign has raised more than $3.4 billion and served approximately 825 million people facing homelessness, food insecurity, drug and alcohol abuse, human trafficking and more. The halftime event has welcomed renowned entertainers from across the musical spectrum, including Reba McEntire, Randy Travis, Carrie Underwood, The Jonas Brothers, Kenny Chesney, Selena Gomez, Meghan Trainor, Dolly Parton, Lainey Wilson and Post Malone.

Early Thanksgiving Day Meal

Traditionally, the week before Thanksgiving, Gene Jones and Charlotte Jones lead players, cheerleaders, mascot Rowdy and players' and coaches' wives and significant others in serving an early Thanksgiving meal to hundreds of clients receiving assistance from The Salvation Army in Dallas and Fort Worth. With help from Cowboys partners, the effort has served more than 17,000 meals in its history. Veteran players and wives serve clients of The Army's Carr P. Collins Social Service Center in Dallas, while rookie players and cheerleaders visit The Army's Mabee Social Service Center in Fort Worth.

The Salvation Army Angel Tree

Every year the entire Dallas Cowboys organization, its partners and associates support The Salvation Army's Angel Tree program. Players, coaches, executives and staff join corporate partners and leaseholders at The Star in purchasing toys and necessities for hundreds of "Angels" in need. Nearly 60,000 children and special needs senior citizens across North Texas seek assistance from The Salvation Army Angel Tree program every year.

50/50 Raffle

The Dallas Cowboys 50/50 Raffle program has grossed more than $9 million dollars since 2016, with The Salvation Army receiving approximately half of that amount ($4.35 million) to support a variety of initiatives from youth outreach to veteran's assistance and domestic violence shelter programs.

Mentorship Wednesdays

Through Mentorship Wednesdays, Dallas Cowboys staff and Legends build meaningful connections with the youth of The Salvation Army Gene and Jerry Jones Family Youth Education Town (YET). Each month, they spend time engaging in activities like games, tutoring, and open conversation—creating a supportive environment where encouragement, shared experiences, and positive role modeling leave a lasting impact on at-risk youth.

Reliant Home Run Derby

Dallas Cowboys players annually step up to the plate to raise funds for The Salvation Army at the Reliant Home Run Derby. Salvation Army youth from across North Texas join Cowboys fans at Frisco Roughriders Ballpark to see players swing for the fences. In 2026, the group raised more than $80,000 for The Salvation Army North Texas with tight end Jake Ferguson taking home the player's championship trophy. The Reliant Home Run Derby has raised more than $1.2 million for The Salvation Army and other non-profits since inception in 2012.

Disaster Relief

When disaster strikes, The Salvation Army is often first on the scene to offer food, shelter, clothing, spiritual comfort and more. The Cowboys are proud to assist The Salvation Army in relief efforts in the DFW Metroplex and beyond. Most recently, the Dallas Cowboys worked with The Salvation Army to make donations and provide support to those impacted by the 2025 floods in Central Texas.

For more information on The Salvation Army and the work they are doing in North Texas, visit www.salvationarmyntx.org.