The Dallas Cowboys champion women and families facing crisis, whether that be illness like breast cancer or tragedies such as domestic violence or sexual assault. The club empowers female employees and fans to make a difference in the lives of other women through a variety of outreach campaigns that specifically support the team's increasing female fanbase.
Breast Cancer Awareness
The Cowboys partner with Susan G. Komen® to support Breast Cancer Awareness Month in October. The Cowboys feature breast cancer as one of several cancerous diseases during an October home game every year. The special Crucial Catch halftime performance features breast cancer survivors and co-survivors taking the field to form the nationally recognized pink ribbon, surrounded by ribbons supporting other cancer awareness causes.
In partnership with Susan G. Komen, the Dallas Cowboys host five breast cancer survivors (and Cowboys fans) at The Star who have gone above and beyond to give back to others throughout their fight. Together, the women are given a chance to relax and indulge in a one-of-a-kind Cowboys experience being pampered with surprises along the way. In 2022 the group Star Survivors were hosted by Tom Thumb in a suite at the Crucial Catch game after a special pregame field presentation, where Charlotte Jones and quarterback Dak Prescott presented them with a pink floral wrist corsage.
Race for the Cure
A key component to the Cowboys partnership with Susan G. Komen is participation in Race for the Cure. Every year the Jones Family Foundation supports the cause by underwriting the registration costs of all full-time Cowboys employees to participate with TEAM COWBOYS in the race. Since 2013 TEAM COWBOYS has opened its roster for all fans and supporters to join. Members of TEAM COWBOYS receive a discount on their registration, a chance to purchase the exclusive TEAM COWBOYS t-shirt and an invitation to attend the Cowboys pre-race rally with complimentary breakfast and prizes.
Domestic Violence and Sexual Assault Platform
The Cowboys have long supported organizations like The Salvation Army and The Family Place that provide immediate shelter, resources and counseling for women and children escaping domestic violence and other crises. The team also is a community partner of The Gatehouse - a supportive living community on 61 acres in Grapevine, Texas, where women and children can seek longer-term shelter (up to two and a half years) and paths for permanent change.
Ladies First: Breaking Barriers
Celebrating Women's History Month, the Dallas Cowboys and the Character Playbook program powered by EverFi host a discussion focused on highlighting influential female figures who are paving the way as "the first" to break barriers to hold prominent roles in the sports industry. In 2022 the 3rd Annual Ladies First: Breaking Barriers event featured a live audience from The Star with students from Arlington ISD's Young Junior High and 4,000 students joining virtually from their classrooms nationwide. Moderated by Cowboys sideline reporter, Kristi Scales, the panel featured a welcome from Charlotte Jones, and a discussion with FOX Sports reporter, Pam Oliver and CBS Sports reporter, Aditi Kinkhabwala.
W.I.N. – Women Impact Now Campaign
The Dallas Cowboys W.I.N. initiative started as a retail campaign targeting the club's ever growing female fanbase. Since that time, the W.I.N. effort has become a movement of women helping women to make a difference in our community. The Cowboys W.I.N. team has provided financial assistance to The Salvation Army domestic violence shelter, adopted an apartment at The Gatehouse in Grapevine, volunteered their time with Unsung Heroes to install a home school and tutoring space for young girls victimized by human trafficking, organized and hosted a baby shower for pregnant soldiers, supported breast cancer awareness through Susan G. Komen and much more. Now formally recognized as a Dallas Cowboys employee resource group, W.I.N. actively works to provide special events, support, and outreach for all female members of the club's staff.