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Meet Jerry Jones – An Interactive Experience

NEW! The Dallas Cowboys have unveiled the latest and greatest addition to tours at AT&T Stadium in Arlington and at The Star in Frisco! The new exhibit is an interactive technology-driven hologram featuring Dallas Cowboys' Hall of Fame Owner, President and General Manager Jerry Jones.

Get a peek behind the curtain and into the fascinating life of Jerry Jones. In partnership with AT&T and with a focus on innovative fan experience, this interactive technology gives tourgoers the opportunity to ask Mr. Jones a variety of questions ranging from his early life and upbringing, to his collegiate football playing days at Arkansas, early business ventures, and his time as the team's Owner, President and General Manager. The hologram consists of countless possible responses generated by AI technology that's designed to deliver an experience similar to a real-life conversation with Jerry Jones. Ask away!

At this time, Meet Jerry Jones – An Interactive Experience is available at AT&T Stadium and The Star as part of the Owner's Experience Tour or through a private group tour.

Dallas Cowboys Tours

AT&T Stadium is more than the home of the Dallas Cowboys, it's a world of facts and figures about the world's largest domed structure, an art museum, a classroom. AT&T Stadium offers tours that will appeal to people of all interests and ages, and tours are available daily. Take an afternoon to throw the ball on the field or admire the works of art displayed throughout the stadium.

The Dallas Cowboys World Corporate Headquarters at The Star in Frisco is a destination created to allow fans to connect with the team in ways they have never imagined. VIP Guided Tours will give Cowboys fans a chance to experience the place where the Dallas Cowboys train and work 355 days of the year. With small group sizes and additional tour stops, the VIP Guided Tours are the ultimate tour experience.

To purchase tickets to tour AT&T Stadium or for more information, click here.

To purchase tickets to tour The Star in Frisco or for more information, click here.