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The Cowboys long history of supporting Hispanic outreach initiatives starts at the very top of the organization. In November 2002, Jerry Jones’ appreciation for Hispanic culture earned him the title of “Honorary Mariachi” at the Mariachi Vargas Extravaganza in San Antonio, Texas. The event’s organizers selected Jones because of his love of Latin culture, his contributions to education and the diverse fan base he represents as owner of the Cowboys.
Hispanic Heritage Month
Since 2006, the Cowboys have dedicated one home game annually to celebrating Hispanic Heritage Month (Sept. 15 – Oct. 15) and the rich culture and contributions of their many Hispanic loyal fans. With help from partner Miller Lite, the 2015 Hispanic Heritage Month game was enriched with elements of Hispanic culture, including a presentation of Latin American flags and special plaza performances from the Ballet Folklorico Festival dancers and musicians courtesy of the San Antonio Convention and Visitors Bureau. Additional celebratory elements included the Hispanic Heritage Tailgate presented by Nationwide which featured games and prizing from Telemundo, CBS La Grande, Al Dia and Nationwide.
NFL Hispanic Heritage Leadership Award
During the 2015 Hispanic Heritage Month dedicated game, the Cowboys teamed up with Tele- mundo to select and honor the Cowboys fifth annual NFL Hispanic Heritage Leadership Award recipient. The honoree, Colombian-born Claudia Mirza, was recognized for her work as founder of Akorbi – a multi-million dollar global business solutions company that provides jobs to workers across the world – as well as her commitment to mentoring young professionals in the Hispanic community. As part of her recognition, the Gene and Jerry Jones Family Foundation presented Mirza with a $2,000 grant for the charity of her choosing, The Parker Lee Project.
PLAY 60 Hispanic Youth Outreach
During Hispanic Heritage Month and throughout the year, the Cowboys focus their community outreach efforts on predominantly Hispanic youth. In 2015, the Dallas Cowboys Rookie Club visited Mi Escuelita Pre-school – a nurturing teaching environment for young children whose lower-income and primarily Span- ish-speaking homes may put them at risk of falling behind academically. The rookie players, along with volunteers from UnitedHealthcare and Fuel Up to Play 60 nutritionists from Dairy Max, played games with the youngsters, incorporating tips for healthy eating and the importance of getting active. The children colored their own “MyPlate,” learning the recommended portions of healthy food groups.