PLANO, Texas –Boys and girls served by The Salvation Army in Plano have a new space to play today – a fully-loaded Dallas Cowboys NFL PLAY 60 Fitness Zone – thanks to the Gene and Jerry Jones Family Foundation.
Dallas Cowboys chief brand officer and executive vice president Charlotte Jones Anderson as well as Cowboys players Kyle Wilber and Tyrone Crawford and mascot Rowdy joined Salvation Army representatives and children in celebrating the Fitness Zone's unveiling.
"We have a special place in our heart for The Salvation Army and any time we get an opportunity to be involved and a part of the success of these young kids, we want to do that as often as we can," Anderson said.
During a special ribbon-cutting ceremony, the Cowboys presented an additional $10,000 grant on behalf of the Jones Family Foundation to go towards the development of the center's athletic field. Following the presentation, the kids had the opportunity to break in their new fitness equipment with the players and participate in a special PLAY 60 Junior Training Camp session.
The Cowboys Fitness Zone at The Salvation Army in Plano is the seventh of its kind to be installed in the DFW Metroplex. They are intended to give youth a safe space to play and get active that they may not otherwise have. With childhood obesity rates more than tripling over the past three decades, the Cowboys are dedicated to improving childhood health through numerous PLAY 60 initiatives.
"With the Dallas Cowboys and also with the NFL Foundation, PLAY 60 is a very important platform to us," Anderson said. "It's critical that we encourage our kids to get active and get their 60 minutes of play in each day. To protect their health, their well-being and their fitness – and to get to do that through The Salvation Army – is all very exciting."
The Dallas Cowboys NFL PLAY 60 Fitness Zone at The Salvation Army in Plano was made possible by the Gene and Jerry Jones Family Foundation. Work on the zone was kicked off by Dallas Cowboys employees, members of The Salvation Army's Youth Leadership Academy and Sherwin-Williams volunteers, using materials and paint generously donated by Sherwin-Williams.