FRISCO, Texas – Sunday’s stellar start to the season was invigorating for all Cowboys fans at AT&T Stadium. But for those who took time to “Pose With The Pros” their experience was surely unforgettable.
The Cowboys debuted the concept on their digital platforms with star players Jaylon Smith and Randall Cobb checking out the scene before the season opener.
It didn’t take long for fans to fall in love with the interactive columns on the East Platform on Sunday’s showdown with the Giants. The Pose with the Pros activation was created, developed and executed in collaboration between the Dallas Cowboys and AT&T in an effort to continue enhancing the fan experience at AT&T Stadium. And it’s easy to see, after 50 million impressions and counting on social media, that fans in person and on digital are ecstatic for this first-of-its-kind experience.
Through the Cowboys partnership with AT&T, fans are awarded the opportunity to digitally jump into a photo with their favorite Cowboys players. Fans can take a selfie with their favorite Dallas Cowboys players and share their memory socially and beyond via the AT&T Immersive Columns located on the East Platform inside AT&T Stadium.
Social media is at the forefront of every experience these days, and fans get an instant keepsake to bring home with them from the game. AT&T and the Cowboys organization are putting fans in the center of the action in the nation’s first 5G-enabled Stadium, and are bringing a number of 5G fan experiences as the season progresses, as Pose with the Pros is the first of many.