The Cowboys and community partner UnitedHealthcare opened a new Dallas Cowboys PLAY 60 Fitness Zone Monday at a Boys and Girls Club center located in Frisco, Texas – the eighth Cowboys Fitness Zone to be built in the DFW Metroplex.
With the help of volunteers from UnitedHealthcare, the Fitness Zone was prepped and set all in one day's time. Former Cowboy Charles Haley assisted during the morning shift painting walls – paint and supplies generously donated by Sherwin-Williams – and Cowboys rookie players chipped in during the afternoon shift, moving furniture and other finishing touches.
Part of the PLAY 60 platform designed to tackle childhood obesity, Dallas Cowboys PLAY 60 Fitness Zones are intended to give youth a safe space to play and get active that they may not otherwise have. More than 300 Boys and Girls Club children will benefit from Monday's Fitness Zone build.
The Dallas Cowboys Rookie Club is presented by UnitedHealthcare – the official community partner of the Dallas Cowboys. The Rookie Club is an annual outreach initiative, meant to teach the team's newest members the importance of giving back to the North Texas community.