ARLINGTON, Texas – In an unusual twist, it was the students who ran the show during Monday's Dallas Cowboys Rookie Club appearance at Young Junior High School in Arlington.
All was in the spirit of empowering students to take control of their school's health and wellness – the driving force behind the Fuel Up to Play 60 platform. Young Junior High was selected for Monday's event as the school is a participant of an Arlington ISD pilot project launched earlier this year, which is a collaboration of the Fuel Up to Play 60 program and the United Way of Metropolitan Dallas' and The Cooper Institute's Healthy Zone School Recognition Program. The pilot project, an idea of Cowboys executive vice president Charlotte Jones Anderson, is cutting-edge in that it capitalizes on the synergies between Fuel Up to Play 60's ability to motivate students and the Healthy Zone School program's ability to motivate schools.
The Dallas Cowboys Rookie Club is an annual outreach initiative designed to introduce the team's newest players to the importance of giving back to the communities. Presented by Cowboys' community partner UnitedHealthcare, this year's rookie players have made several school visits and helped to build a Dallas Cowboys PLAY 60 Fitness Zone at a local Boys and Girls Club.