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Social media has allowed us to take fans behind the scenes and connect with our team like never before. Instagram has allowed us to make that connection through powerful imagery. Here are our favorite Instagram images from the 2015 season.
This photo was taken outside the Cowboys’ locker room at AT&T stadium just before the players took the field for pregame warmups.
A fired up Matt Cassel signals first down after a first down run against the Seahawks.
Inside the tunnel with the team as they prepare to take the field in New York at MetLife Stadium.
Jerry Jones and Tony Romo show up to the One World Observatory dinner in New York wearing the same shirt.
Cowboys and Patriots players join hands at midfield in prayer after their game at AT&T Stadium.
J.J. Wilcox letting the world know he’s one tough dude.
Dez Bryant showing his excitement for Lucky Whitehead’s first touchdown as a Dallas Cowboy.
Dez Bryant Jr. watching as his Dad signs his contract in  Jerry Jones’ office.
Defensive backs huddling up in the Miller Lite Club at AT&T Stadium before taking the field. Read

Even though the Cowboys’ final 2015 record won’t show it, there were some social media memories worth looking back on. Social media is a great way to capitalize and share in big moments on and off the field, and we appreciate you following along all season.
Here are my Top 5 social media moments that I was happy to be a part of in my rookie season with the Cowboys’ social media team:

  • After losing star wide receiver Dez Bryant in Week 1 to a foot injury, everyone was anxious to see 88 back out there working. Bryant is a fan favorite and that’s well deserved -- it is not every day you see players make incredible catches, let alone in practice. Combining it with a trendy pop culture reference helps get everyone hyped up. 
  • Jason Witten achieved a major career milestone this year when the Cowboys played the Redskins on Monday Night Football. Mr. Cowboy 2.0 became the 12th player and second tight end in NFL history to reach 1,000 catches. Sharing this moment on social media was a way to bring everyone in on congratulating him.
  • When the Cowboys give back in the community it is really special. When they are serving early Thanksgiving meals at The Salvation Army and they break out into song with the workers, it becomes extra special. We were happy to capture the behind-the-scenes moment. 
  • During the Cowboys’ season opener on Sunday Night Football, it was noticed that they accidentally caught Dan Bailey with his eyes closed in his headshot. Fortunately our Pro Bowl kicker was able to laugh it off and help us with a social content piece heading into our second appearance on Sunday Night Football.
  •  La’el Collins is without question an intimidating guy when he is on the football field. However, La’el Collins off the field is a very nice and approachable guy. When we proposed the idea of creating the character “La’elf” based on Will Ferrell’s movie “Elf” he was completely game. After hunting down an elf costume that would fit a 6-foot-5, 322-pound offensive lineman and taking a quick trip to AT&T Stadium, we were able to put together a really fun holiday video for fans. A great part of social media is humanizing these athletes and giving others a chance to see them in a different role.

Geoff Swaim
TE  |  22 years old  |  NFL rookie  |  Texas
What teammate of yours would be the best U.S. President?
Probably Travis [Frederick]. He just seems really diplomatic with the way he talks. He seems analytical. He would do well.
How many chicken wings can you eat in one sitting?
20. I usually go with honey BBQ or lemon pepper.
What actor would play you in a movie?
Someone who would play me in a movie? Let’s see. I would have to say Jim Carrey. Yeah, why not?
What is one place you want to visit, but haven’t yet?
Australia. My parents used to live there.
What is your favorite candy bar?
Who was your favorite athlete growing up?
Bobby Jackson of the Sacramento Kings. He was my favorite guy. I’m from Northern California (Chico) and I used to love those Kings teams. I was a Bobby Jackson guy.
What is something people don’t know about you?
I’m not antisocial, but I sort of am. I really like my own time. I need it.
What’s the last movie you saw?
Bridge of Spies. It was really good. I recommend it.
What is your favorite fruit?
What do you do on the plane during road trips?
I listen to music and then sleep as much as I can.
Who has the worst stadium in the NFL?
San Diego’s Qualcomm Stadium
Who is your favorite musician?
J. Cole Read


Jason Witten is a 10-time NFL Pro Bowler, four-time All-Pro and he ranks second all-time in career receptions and receiving yards by an NFL tight end. He’s widely considered one of the best ever. However, there is one category where he comes up short: styling his three-year old daughter Landry’s hair.
In Pantene’s Super Bowl commercial, Jason Witten is challenged with the task of putting his daughter’s hair in a ballerina bun and a braid. Easier said than done for No. 82, as he is unable to get Landry’s hair just right.
No doubt Witten is a tough guy, but he shows that tough dads should leave the hairstyling to Mom. Pantene also partnered up with New Orleans Saints’ Ben Watson and Pittsburgh Steeler’s DeAngelo Williams
Check out the Pantene commercials here:
  Read Read

Terrance Williams
WR  |  26 years old  |  3rd NFL season  |  Baylor  |  @TerranceWill2
What is your Mount Rushmore of movies?
Money Talks, Friday, Space Jam and Rush Hour
If you weren’t playing football, what would you be doing?
Probably coaching basketball somewhere.
What was your favorite TV show when you were a kid?
Power Rangers. The Red Ranger was my favorite.
Do you do breakfast for dinner?
I love going to IHOP. It doesn’t matter when, morning or night. I get the Scrambler Sandwich when I go there.
What car did you drive to work today?
My Hellcat (Dodge Charger SRT Hellcat). It’s matte purple with apple green rims. The inside is all black.
What is your favorite restaurant in the Dallas/Fort Worth area?
I am a big fan of the Cheesecake Factory. Anything you want, they have it.
What is one thing you will never forget about Valley Ranch?
The hot tub. It’s been good to me since I've been here.

What advice would you give a 15-year-old football player?
I would be honest with them. Just let them ask me any questions and be honest. Keep it real. I would tell them to continue to work hard and never give up. If you want it that bad, you can go get it.
Katy Perry or Taylor Swift?
This story originally appeared in Dallas Cowboys Star Magazine. For subscription information, please click here. Read