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Another "4th & Long" Contestant Catches On

On Sunday, Jesse Holley put an end to the jokes about *4th & Long, *Michael Irvin's reality show that aimed to find a player for the Cowboys.

After coming to the team seemingly as a publicity stunt long shot, he made a huge play to beat the 49ers and legitimize both the show and his presence on the roster once and for all, a 77-yard catch and run that set up Dan Bailey's game-winning field goal on the Cowboys' first overtime possession.

If there was a stigma surrounding the players on the Spike TV show, it's gone now, as the Cincinnati Bengals on Tuesday signed another former contestant of the series, which ran just one season, in 2009.

Following Sunday's season-ending injury to wide receiver Jordan Shipley, the Bengals called up the 5-7, 175-pound Andrew Hawkins from their practice squad. The 24-year old had been with Montreal in the Canadian Football League the last two seasons.

Hawkins was one of four finalists on the show, along with defensive backs Eddie Moten and Ahmaad Smith.

The series began with 12 contestants after a national casting call.

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