Skip to main content

Cowboys Announce Landmark Soccer Partnership


ARLINGTON, Texas – In a landmark partnership, the Dallas Cowboys, Federación Mexicana de Fútbol (FMF), FC Dallas, and the Dallas Sports Commission announced that the Mexican National Team U.S. Tour will come to North Texas through 2022.

Under the partnership, North Texas will host an annual match of the Mexican National Team for the next four years at AT&T Stadium, starting with a match on June 9, 2019.

"With the Dallas Cowboys fan base in Mexico, and the Mexican National Team being one of the most popular teams here in North Texas, we are excited for the opportunity to host Mexico at AT&T Stadium for years to come," said Jerry Jones Jr., Dallas Cowboys Executive Vice President/Chief Sales and Marketing Officer. "We are thrilled to continue to engage these incredibly passionate fan bases with two premier sports brands at one the best stadiums in the world."

The partnership will expand far beyond the actual games. FC Dallas will stage watch parties for out-of-market Mexico matches to build excitement for the annual AT&T Stadium match. The MLS club will also participate in youth clinics and community initiatives.

"Mexico has such a large fan base in Dallas/Fort Worth," said FC Dallas President Dan Hunt. "We're thrilled to help host the team and further establish the region as the premier home for soccer fans from around the world."

Along with the Dallas Sports Commission, Mexico will participate in local community initiatives geared towards growing the sport and promoting the region's blooming Hispanic population - including a bilingual childhood reading program. There will also be events throughout Dallas/Fort Worth all year long, culminating with a celebration of the sport and its culture at a fan-fest in downtown Dallas before each match.

"We look forward to welcoming the Mexican National Team to Dallas and North Texas over the next four years as their home away from home as we further expand the impact of soccer here locally," said Monica Paul, Executive Director of the Dallas Sports Commission. "Whether it be through the fan fest, reading programs, and other community initiatives, we are excited about the opportunity to celebrate the culture and sport of soccer as we continue our quest to be a 2026 FIFA World Cup host city."

With the FIFA World Cup coming to North America, the Dallas Cowboys are hoping that this partnership shows the appeal of North Texas and AT&T Stadium.