FRISCO, Texas – Three years on, and the developments at The Star show no signs of slowing down.
Just days after the opening of the GameStop Performance Center, the Cowboys broke ground on yet another addition to their rapidly-expanding facility.
Thursday marked the official groundbreaking of the new headquarters for Keurig Dr Pepper, which is opening its state-of-the-art headquarters right across the Cowboys' practice fields from the team facility.
"This is not only an exciting day for me, but for our organization," said Cowboys owner/general manager Jerry Jones. "We are proud to be standing here announcing that right across the way in front of you are going to be the new national headquarters of Dr Pepper."
Views of press conference before the ground breaking of the new headquarters for Keurig Dr Pepper with Jerry Jones of the Dallas Cowboys at Ford Center at The Star in Frisco, Texas.
Jones was joined by fellow Cowboys executives, including chief operating officer Stephen Jones, chief brand officer Charlotte Jones Anderson and chief sales and marketing officer Jerry Jones Jr. In addition, he spoke alongside Keurig Dr Pepper Chairman & CEO Bob Gamgort, as well as Frisco mayor Jeff Cheney.
"When we got here, saw this vibrant and growing community, the quality of what you've built here and met the team, we knew this would be our long-term home," Gamgort said.
The 350,000-square-foot office building is slated to open in 2021, as roughly 1,100 employees will relocate to The Star.
This adds quite a heavy hitter to what is already a bustling business development at The Star. Keurig and Dr Pepper merged into one company last year, creating a Fortune 500 company in the process. It is one of the top 10 food and beverage companies in the United States.
"Dr Pepper has been a brand that I have had such respect for and has lifted the Cowboys," Jones said. "We all know the lineage of the Dr Pepper company, and so we hope by aligning ourselves with someone like Dr Pepper – for that matter, The Salvation Army or some of the other great brands we're involved with – we hope all of that lifts the Cowboys' image, as well. Dr Pepper is capable of doing that."
Jones added that the company's position at The Star will only enhance that hope.