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Charlotte Jones

Chief Brand Officer and Co-Owner


Charlotte Jones is the Chief Brand Officer and Co-Owner of the Dallas Cowboys Football Club. For more than 30 years, she has overseen all business operations, strategies and applications surrounding the team's brand as it is presented to fans worldwide. Her experience has propelled her forward as one of the most innovative and versatile executives among women in professional sports and executives as a whole. Charlotte's vision and direction leads the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing and community relations.