Jason McKay returned to the Dallas Cowboys in 2012 as the club's assistant director of football administration. In 2020 McKay was named director of football administration and technology. In his role, McKay assists Vice President of Football Operations/Administration Todd Williams in the daily operations of the team. McKay also coordinates new player arrivals and assists in the set up and operation of the club's training camp, distribution and management of the club's football technology initiatives - including communications, analytics, iPad playbooks and emerging technology. He also oversees the team's video, analytics and football systems development departments. McKay also played a part in the planning and construction phases of the team headquarters at The Star in Frisco.