As Chief Sales and Marketing Officer/Co-Owner, Jerry Jones, Jr. is a key member of the Dallas Cowboys front office, overseeing the club's entire sales and marketing efforts, both those directed at the team's loyal fans as well as its corporate partners. With the Cowboys unique vertical structure, Jones leads a team that is not only responsible for the sales and marketing of the club, but also its vast merchandising business as well as all digital and broadcast media.
Jones was instrumental in the design and planning of AT&T Stadium, viewed as one of the world's truly unique sports and entertainment venues and he played an integral role in the development of the Dallas Cowboys World Headquarters and Training Facility located at The Star in Frisco, Texas. His desire to make the Cowboys practice facility about health and wellness, sports nutrition and sports medicine led to the building of the Baylor Scott and White Sports Therapy and Research Center. This 300,000-square foot campus for sports medicine and sports performance opened its doors in June 2018. In keeping with his desire to create a destination for health and wellness, Jones was instrumental in building Cowboys Fit at The Star, a three story 65,000 square feet premier health and fitness center where members exercise and train to a Cowboy-centric workout routine. Since then, four other Cowboys Fit locations have been opened in Plano (June 2019), in the AT&T Discovery District in downtown Dallas (May 2020), Pflugerville (November 2020) and East Dallas (Summer 2022). In addition, he was instrumental in creating Cowboys Club, a first of its kind private membership club complete with private restaurant overlooking the practice fields.
From 2007 to 2008 Jones guided the transition of 65,000 season ticket holders as well as over 300 suite owners from Texas Stadium to the club's new home that opened in 2009. With a stadium capable of holding up to 100,000 fans, with eight club areas and 3.0-million-square feet of space, this monumental effort required the expansion of the club's sales team to over 60 employees dedicated to personalized customer service. At the same time, Jones has also been deeply involved in the extension and expansion of the club's already sizable corporate sponsorship base. In recent years, Jones has directed the extension of long-term agreements with numerous valued partners like Miller Brewing, Ford, Bank of America, Pepsi and Dr Pepper as well as the expansion of the AT&T partnership to include stadium naming rights.
In both 2008 and 2009 these efforts were recognized by Sports Business Journal when Jones was named to their "40 Under 40" list of executives under the age of 40 who are making the greatest contribution to their organization and the world of sports and entertainment.
On the broadcast front, Jones oversaw the 2006 move to bring the club's radio broadcast in-house. The move added English radio to the club's stable of English and Spanish television programming as well as the Spanish radio broadcast. Dallas Cowboys Media Department now originates over 40 hours a week of original television, radio, podcasts and internet programming aired across the Dallas Cowboys Broadcasting Network in five states and their owned and operated distribution platforms including dallascowboys.com, Cowboys Mobile (iOS and Android) and Cowboys Now (on Roku, Amazon Fire and Apple TV). Through his work, Jones has helped foster the NFL's largest team-operated media broadcast network.
Jones has established a growing reputation at the league level as it relates to sales and marketing. In the past, he has served on the NFL's Marketing Executives Committee, the Internet Working Group Committee and the League's Digital Media Committee.
In 2001, to help further the Dallas Cowboys marketing and brand image initiatives, Jones became the CEO of Dallas Cowboys Merchandising, Ltd. (DCM), a company formed in 1996 to design, manufacture and distribute Dallas Cowboys merchandise throughout the world. To date, the Cowboys are still the only major league sports team to form such an entity, enabling their fans to have the unique opportunity to enjoy the authenticity of team merchandise and memorabilia, straight from the source. DCM and the Dallas Cowboys continue to thrive as one of the top teams in NFL sales over the past 20 years. Today DCM has over 30 retail locations throughout Texas, Oklahoma and New Mexico, including the 15,000-square-foot Pro Shop in AT&T Stadium and a 7,000-square-foot Pro Shop at the team headquarters facility, The Star in Frisco, TX. In 2020 DCM moved into a 400,000-square-foot manufacturing and distribution headquarters in Frisco, TX.
Jones took over as the club's Chief Marketing Officer in 2001 after first joining the club in 1996 as Vice President and General Counsel. He spent his early years negotiating rookie contracts, local radio and television broadcast rights fees and sponsorship agreements. He was also instrumental in launching the Dallas Cowboys official website, which continues to be at the forefront of internet technology and has become one of the NFL's most comprehensive and innovative team pages. In 2003, the site won the NFL's award for best overall team website, and in 2006, the site won the NFL's award for best content. With Jones' leadership, dallascowboys.com has had higher unique visitors, page views, and time spent on site every year since the league began tracking team sites. Additionally, they boast the largest social media community in the NFL.
Jones, born Sept. 27, 1969, earned his law degree from Southern Methodist University in 1995. He completed his undergraduate coursework at Georgetown University, where he majored in political science and graduated with a BA in 1992. Jones and his wife reside in Dallas, Texas with their children.
