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Cowboys Break Ground On Sports Medicine Facility, Located At New HQ

FRISCO, Texas –Baylor Scott & White Health -- the largest not-for-profit health care system in Texas -- together with the Dallas Cowboys, today broke ground on a game-changing sports medicine, research and performance facility that will be located at The Star in Frisco, home of the new Dallas Cowboys World Corporate Headquarters.

The 300,000 square-foot campus, to be named Baylor Scott & White Sports Therapy & Research at The Star, will focus on injury prevention, research and wellness for athletes of all levels, and is expected to become a nationally recognized model for the holistic treatment of physically active individuals upon its completion in early 2018. It is also a first-of-its kind collaboration between an NFL team, a health system and a school district -- Frisco Independent School District.

"With a focus on preventing injuries and keeping people healthy, the goal of Baylor Scott & White Sports Therapy & Research at The Staris to make North Texas the safest place in the country to play sports," said Joel Allison, President and CEO, Baylor Scott & White Health. "This initiative is a perfect complement to Baylor Scott & White's broader strategy of serving communities, with a focus on overall health and wellness."

Services offered will complement and enhance healthy and active lifestyles, and will include diagnostics, treatment and rehabilitation. The campus at The Star in Frisco will include an ambulatory surgery center, diagnostic imaging, a sports performance program, an urgent care center, outpatient rehabilitation, a pharmacy and more, provided by Baylor Scott & White Health and its affiliates:

  • Imaging Center: The Imaging Center on The Star campus will serve all patients, including Dallas Cowboys football players, with an additional local outreach program planned for Frisco. Working in collaboration with General Electric (GE), it will feature some of the world's most-advanced MRIs and become part of the GE-NFL Head Health Initiative. The MRI Suite will have a unique design using GE's Caring Suite consultants that will include unique lighting, interior décor and music.
  • Sports Performance Program:Through the sports performance program, athletes will be able to monitor, understand and improve overall performance. The program will reside on the first and second floors and feature an indoor/outdoor training field, basketball court, workout area and locker rooms.  Among the pioneering technologies offered at the facility will be Fusionetics, an evidence-based platform to help optimize athletic performance, reduce injuries and speed recovery.
  • Urgent Care Center:An urgent care center in the facility will provide access to care for non-emergent injuries and illnesses. It will serve as a first line of triage for sports-related injuries.
  • Outpatient Rehabilitation:The facility will offer a wide variety of outpatient rehabilitation therapy services for injured athletes including: physical therapy, occupational therapy and neuropsychology services. Services will be provided by licensed therapists and tailored for orthopedic post-operative cases, musculoskeletal injuries and other sports medicine/rehabilitation for injured athletes.  In addition, licensed athletic trainers will provide event and game coverage, sports medicine/injury clinics, youth physicals, prevention programs and community education programs.
  • Brain Injury Program:As part of the outpatient rehabilitation provided at the facility, a concussion assessment and management program will be available. A concussion specialist will also be on the sidelines of every Frisco ISD football game played at The Star.[embeddedad0]
  • Research: The facility will also incorporate research into its offerings, which include: concussion prevention and clinical management; injury prevention and corrective care; as well as athlete recovery science, hydration, sleep, nutrition, regeneration/readiness to train; and sports performance science.

"The Cowboys are honored to team up with Baylor Scott & White Health to bring together two marquee brands in sports and medicine," said Jerry Jones, Jr., Chief Sales and Marketing Officer and Executive Vice President, Dallas Cowboys. "With the largest not-for-profit health care system in Texas, we are paving the way for a new age in health and safety for athletes.  Baylor Scott & White Sports Therapy and Research at The Star will become the standard-bearer for innovating and improving the future of sports on a global level. "

About Baylor Scott & White Health

Formed from the 2013 merger between Baylor Health Care System and Scott & White Healthcare, the system referred to as Baylor Scott & White Health is the largest not-for-profit health care system in the state of Texas. With total assets of $9 billion* and serving a population larger than the state of Georgia, Baylor Scott & White Health has the vision and resources to provide its patients continued quality care while creating a model system for a dramatically changing health care environment. The system now includes 48 hospitals, more than 900 access points, 6,000 active physicians, and 40,000 employees, plus the Scott & White Health Plan, Baylor Scott & White Research Institute and Baylor Scott & White Quality Alliance -- a network of clinical providers and facilities focused on improving quality, managing the health of patient populations, and reducing the overall cost of care. For more information visit: 

The Cowboys announce a new partnership with Baylor Scott & White at their new facility in Frisco.

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