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Dallas Cowboys Studio Debuts at The Star in Frisco


Frisco, Texas–The Star in Frisco is bringing together fashion and football with its latest retail concept, Dallas Cowboys Studio. Located inside Fans United at The Star in Frisco, the shop is an expertly curated, Cowboys-inspired, boldly female boutique that offers exclusive Cowboys-themed apparel, handbags, headwear, jewelry and more.

Thoughtfully created for the female football fan, Dallas Cowboys Studio is curated from various fashion brands and offers many one-of-a-kind collections with designs made exclusively for the shop at prices ranging from $35 to $100. Each month, The Dallas Cowboys Studio will feature a new unique shopping experience with both local and national designer collaborations, new product assortments, shopping events, and activations. 

"It might be a surprise to many that nearly half of Dallas Cowboys fans are women," said Charlotte Jones Anderson, Dallas Cowboys Executive Vice President and Chief Brand Officer. "We're excited to finally give our female fanbase something they've been asking for and hope they love these fashion-forward designs as much as we do."

For fans looking to shop on gameday, Dallas Cowboys Studio will open a second location at AT&T Stadium beginning September 16. Located in the Main Club on the visitor's side, the 400-square-foot store will feature many of the same great designs as the Frisco location as well as collections from brands including Unfortunate Portrait, Vineyard Vines and Victoria's Secret PINK.

For more information or to purchase items from The Dallas Cowboy Studioonline, visit or