DraftKings, Inc., a leading U.S.-based destination for daily fantasy sports, today announced a partnership with the NFL's Dallas Cowboys. As part of the agreement, AT&T Stadium, home of the Dallas Cowboys, will feature a DraftKings-branded fantasy sports lounge. Additionally, DraftKings will be exposed to millions of Cowboys fans both within AT&T Stadium and as part of the Cowboys digital, television and radio networks.
The DraftKings Fantasy Sports Lounge will be located at the field-level in AT&T Stadium and is the gateway to the field for opposing teams' players as they leave the locker room. DraftKings players will gain access and opportunity to cheer, and even high-five, NFL stars as they charge through the tunnel to take the field. The Lounge will also be open to select suite and club ticket members.
The alliance will also empower DraftKings to offer users and fans unique, Cowboys-branded experiences, including tickets to games, VIP events, and autographed memorabilia.
"DraftKings and the Cowboys share the same passion for football, sports and business, making this a natural partnership," said Dallas Cowboys Executive Vice President / Chief Sales & Marketing Officer Jerry Jones, Jr. "The daily segment of fantasy sports is exploding, with more fans joining every day. DraftKings has established itself as the pre-eminent service in daily fantasy sports. Their commitment to providing its customers with the best experience possible is unrivaled, which should be a tremendous benefit to our fans as they experience all DraftKings has to offer at the new fantasy lounge."
The Dallas Cowboys are the most-valuable Sports franchise in the U.S., consistently rank among the most popular across all sports in the country, and were recently named the most engaging NFL team on social media.
"The Dallas Cowboys is one of the most well-known sports brands in the world, which makes this is an exciting partnership for DraftKings and for the entire daily fantasy sports community," said Jeremy Elbaum, DraftKings vice president of Business Development. "The Cowboys have a very passionate fan base and we're looking forward to helping make their game-day experiences more fun and engaging."
The sponsorship comes as DraftKings recently announced the start of their $10 Million Guaranteed Millionaire Maker Fantasy Football Contest that will take place during Week One of the pro football season when the grand prize winner will walk away with $2 Million and the second place winner will take home $1 Million. Fantasy football players can now enter at www.draftkings.com/espn for the opportunity to turn the $20 entry fee into $2 Million and to win a piece of the $10 Million purse.
More than 56 million people in the United States and Canada play fantasy sports. Daily fantasy sports are a burgeoning component of this multi-billion dollar market.