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Jones Serves As Keynote Speaker For Inaugural 'Inspiring Hope' Luncheon

ARLINGTON, Texas —Standing in front of hundreds of people Wednesday afternoon at AT&T Stadium as the keynote speaker of a luncheon to honor The Salvation Army, Cowboys owner Jerry Jones reflected on a story from 20 years ago.

Jones brought up a player from Super Bowl XXX when Troy Aikman had his back turned to one side of the field, but quickly turned around and lofted a touchdown pass to Jay Novacek for an early score in the Cowboys' eventual third Super Bowl win in four years.

Jones mentioned how after the game, Aikman was asked by mesmerized reporters how he could've seen Novacek on the other side of the field.

"And Troy told them, 'I just knew Jay would be there,'" Jones recalled. "And that's how I feel about The Salvation Army. You always know they're going to be there."

Inspiring Hope Luncheon Honoring The Salvation Army

That was one of several messages Jones highlighted Wednesday at the inaugural "Inspiring Hope" luncheon, a fundraising event that gave supporters the chance to learn more about and also donate to The Salvation Army and its partnership with the Gene and Jerry Jones Family North Texas Youth Education Town (YET) and the Family Life Center. The YET is devoted to serving disadvantaged youth in Arlington. Caring staff and volunteers help these children improve their communication skills, increase their graduation rates, and envision bright futures through careers in technology, creative arts and more.

The Family Life Center is a 16-room shelter that helps families get back on their feet and reintegrated into society. As families live together, they transition back into their own stable housing, learn about job searching, financial responsibility and more. The Salvation Army continues to manage their case for up to two years after they move into their own home or apartment.

Jerry Jones, along with his family and the Dallas Cowboys, supports and partners with The Salvation Army locally and nationally throughout the year. Jones is one of only four current owners to guide a football franchise to at least three Super Bowl titles. He was also a driving influence behind the design and construction of the Cowboys new home in Arlington.


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