Long before he was winning music awards, selling out arenas and stadium world-wide and becoming one of the most iconic performers of our generation, Post Malone was a football fan in Texas.
More importantly, he has always been a Cowboys fan, one who thrives on tradition.
And nothing screams tradition and the Cowboys more than Thanksgiving Day. That's why Post Malone says he's "honored" to perform the halftime show this year at AT&T Stadium when the Kansas City Chiefs come to town to face the Cowboys.
The annual Thanksgiving halftime show launches The Salvation Army's Red Kettle Campaign.
Post Malone was officially announced as the performer on Sunday, less than two weeks before the Nov. 27 game with the Chiefs.
"I'm from Texas. I grew up a Cowboys fan and have been watching this halftime show for years," said Post Malone. "It's a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people."
Malone, who has earned 11 Billboard Music Awards, five American Music Awards, six MTV Video Music Awards, and 18 Grammy Award nominations, will bring his signature blend of country, rock, and hip-hop to the stage. Now in its 29th year, the Red Kettle Kickoff is a Texas-sized Cowboys tradition for one of the largest, longest-running annual fundraisers of its kind. The iconic halftime show issues a rallying cry to donate to The Salvation Army's work in communities nationwide.
"The Red Kettle Campaign is more than a tradition — it's a lifeline," said Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys and former national advisory board chairman for The Salvation Army. "Every ring of a bell is a reminder that small acts of generosity can spark real joy. We're proud to stand with The Salvation Army once again and are so excited for our biggest fan, Post Malone, to share his immense talent and energy with fans nationwide."
Since 1997, the Cowboys have had some of the biggest entertainers in the world perform at the halftime, starting with Reba McEntire. Others include Randy Travis, Clint Black, Jessica Simpson, Creed, LeeAnn Rimes, Toby Keith, Destiny's Child, Sheryl Crow, Carrie Underwood, Kelly Clarkson, Daughtry, Keith Urban, Enrique Inglesias, Kenny Chesney, Selena Gomez, Luke Bryan, Eric Church, Meghan Trainor, Luke Combs and the Jonas Brothers.
As the nation's largest private provider of social services, The Salvation Army operates more than 7,400 centers across the country, uniquely positioning the organization to address local needs with programs tailored to each community. Relying on the generosity of public support, The Salvation Army provides food, housing, and a range of other services year-round to nearly 28 million people.
"For nearly three decades, the Dallas Cowboys and the Gene and Jerry Jones Family have been dedicated partners to The Salvation Army," said Commissioner Merle Heatwole, national commander of The Salvation Army in the United States. "Their unwavering commitment has helped bring hope and care to our most vulnerable neighbors and we're deeply thankful to Post Malone for helping us kick off the holiday season."
