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Second "Cowboys Fit" Franchise Opens in Plano 


PLANO , Texas - The Cowboys are taking their state-of-the-art health and fitness center to another level.

The grand opening of Cowboys Fit Plano took place this week, marking the second franchise in the North Texas area.

Cowboys Fit Plano is a 45,000-square foot facility located at 4817 West Park Blvd. Ste 800 that features the same cutting-edge equipment used in the Cowboys' own training facility and the same "train like one of us" experience central to the original Cowboys Fit location at The Star in Frisco. Built in partnership with Mark Mastrov, Chairman of New Evolution Ventures and founder of 24 Hour Fitness, Cowboys Fit Plano was designed to go beyond the everyday gym and provide an elevated advantage so members can obtain their fitness goals.

"We're very proud to build on the success of the original Cowboys Fit by bringing a second iteration to the Plano community," said Jerry Jones Jr., executive vice president and chief sales and marketing officer for the Dallas Cowboys. "Health and fitness are key pillars for our business, so creating another inspiring and motivating environment where people can work out like a Dallas Cowboy was a no-brainer."

"We are incredibly excited to continue to watch the Cowboys Fit brand grow and succeed," said Mark Mastrov, chairman of Cowboys Fit. "We have no doubt that Cowboys Fit Plano will be an exceptional addition to the Plano community and will take our business to new heights."

"It is a wonderful day to have Cowboy Fit join Plano. Our citizens will be provided another outlet that will allow them to live a healthy and productive life. We look forward to Cowboy Fit being part of the City of Excellence!" said Plano Mayor Harry LaRosiliere.

Cowboys Fit Plano members have access to offerings and amenities such as:

  • State of the art free weights and weight machines, alongside an indoor sports turf field, Olympic weights and platforms, boxing and tons of functional equipment
  • Indoor cycling & group fitness classes including barre, circuit training, yoga and more
  • Performance and personal training programs with elite trainers
  • Behind-the-scenes access to the team's world headquarters (with dual location membership options)
  • Recovery lounge, featuring innovations such as cryotherapy, hydro massage, normatech recovery and tanning
  • On-site childcare

To celebrate the opening and ribbon cutting Cowboy Fit Plano is offering two weeks free use of the facility to experience this amazing new facility.

Views of officials at the ribbon cutting at Cowboys Fit Plano in Plano, Texas, including Dallas Cowboys Chief Brand Officer Charlotte Jones Anderson, Cowboys Fit development partner Mark Mastrov, and Plano Mayor Harry LaRosiliere.

About Cowboys Fit Plano

Cowboys Fit Plano It is a premier health and fitness center that spans more than 45,000 square-feet. This second development of the Cowboys Fit franchise goes above and beyond the everyday gym experience by housing all aspects of health and fitness in the same building, offering a dynamic training staff, carefully curated boutique-style classes, recovery lounge, and the technology for members to gain an elevated advantage to obtain their fitness goals. Memberships can be purchased onsite, online at ****, or by calling (469) 543-1251.