Cowboys, TxDOT Team Up In 30th Year Of 'Don't Mess With Texas' Campaign

To celebrate the 30th anniversary of the Don't mess with Texas litter-prevention campaign, Texas Department of Transportation and the Dallas Cowboys have teamed up once again to give away a 2016 Ford Fusion SE Hybrid vehicle on Sunday (Jan. 3) at the Dallas Cowboys game against the Washington Redskins at AT&T Stadium in Arlington.

Three finalists were selected in the Don't mess with Texas sweepstakes to appear at a pregame presentation where one lucky participant's key will start the car. All finalists receive two tickets to the game and get to take part in the pregame presentation. This will be the eighth year that TxDOT gives away a car with the Dallas Cowboys.

For more than 30 years, the iconic Don't mess with Texas campaign has reminded people to put litter in a trash can instead of tossing it out their vehicles. Researchers estimate that nearly a half a billion (435 million) pieces of visible litter pile up along state-maintained highways annually. Small bits of trash can add up to one big litter problem, especially when napkins, wrappers and cigarette butts make up 70 percent of all litter found along Texas roads. In 2014 alone, the state spent $35 million in highway cleanup costs.

"The Don't mess with Texas campaign has captured Texans' sense of pride in their wonderful state while also helping keep tons of litter off Texas roads," said Texas Transportation Commissioner Jeff Austin III. "I congratulate the winner of the new Ford Fusion Hybrid and am grateful to the Dallas Cowboys who help us raise awareness on the importance of making our state litter-free."

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