ARLINGTON, Texas – Seven-time GRAMMY nominee Eric Church took the stage Thursday at AT&T Stadium to kick off The Salvation Army's 126th annual Red Kettle Campaign with a live nationally televised halftime performance during the Cowboys' Thanksgiving Day game on FOX against the Washington Redskins.
This was the 20th performance resulting from the Red Kettle Kickoff partnership between the Dallas Cowboys and The Salvation Army. Since the partnership began in 1997, The Salvation Army has raised over $2 billion in red kettles nationwide.
The campaign officially kicked off with Church's live halftime performance and the inaugural Red Kettle donation from the Jones family, owners of the Dallas Cowboys. Since teaming up in 1997, The Salvation Army and the Dallas Cowboys have collaborated to raise more than $2 billion for the Red Kettle campaign, which provides America's most vulnerable with food, shelter and other support throughout the year. Church joined a star-studded list of past performers: Luke Bryan, Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny's Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.
"Over the last 20 years, we've had the opportunity to welcome world-renowned musical acts to our stadium to celebrate the great work of The Salvation Army and kick off the holiday season," said Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys and former national advisory chairperson for The Salvation Army. "The Salvation Army is a fixture in our family's life, as well as our team, and we look forward to 20 more years and many more millions raised in the kettles."
"What the Jones family and the Dallas Cowboys have done over the last 20 years has brought such a bright, creative spark to our Red Kettle Campaign," said Lt. Col. Ron Busroe, national community relations and development secretary for The Salvation Army. "We're excited to see Eric Church's performance and continue to see our partnership with the Cowboys flourish."