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New Sports-Therapy Facility Open at the Star


FRISCO, TX - Baylor Scott and White Sports Therapy and Research at The Star – yes, it's a mouthful – is officially open.

"I've never been prouder of a facility," said Jerry Jones, Cowboys owner, president and general manager. "This is a magnificent facility."

The facility offers a first-of-its-kind collaboration between a healthcare system (Baylor Scott & White Health), an NFL team (the Dallas Cowboys) and a school district (Frisco ISD). It's a 300,000 square-foot medical and sports performance complex that will focus on sports performance and injury prevention while giving patients access to equipment and services used by elite athletes.

"Baylor Scott & White Health is that world-class organization we envisioned working with when we knew we wanted to bring a medical provider to The Star," said Jerry Jones Jr., Dallas Cowboys Chief Sales and Marketing Officer and Executive Vice President. "We're excited for this one-of-a-kind facility to begin to offer advanced care for sports medicine and orthopedics, as well as nutrition and healthy living to the Dallas Cowboys, the Frisco community and beyond."

Views from the grand opening of the Baylor Scott & White Sports Therapy and Research facility at The Star in Frisco.

The facility reiterates Baylor Scott and White's commitment to preventing illness and injuries before they happen.

"The goal of this collaboration with the Dallas Cowboys and Frisco ISD is to improve sports safety for athletes of all levels," said Jim Hinton, CEO of Baylor Scott and White Health. "This facility will use technology to help athletes understand, monitor and improve performance, and will offer a comprehensive approach to diagnosis, treatment and recovery."

Baylor Scott & White's care team has already been working with Frisco ISD to provide students the Fusionetics Performance Health System, which is a sports science clinical program that provides effective solutions focused on decreasing injury, optimizing performance and enhancing recovery. In addition, Baylor Scott & White will continue to provide team physicians for high schools in the district, concussion experts on the sideline for all varsity home football games and pre-participation physicals.

"It's important that our local student athletes at Frisco ISD have access to the latest technology and most-skilled hands to receive the best training and treatment to perform at the highest possible levels," said Jerry Jones, Jr.

As Sports City USA, Frisco has a reputation tied to sports. Recently, Men's Journal named Frisco the "Best Place to Raise an Athlete". Mayor Jeff Cheney, who couldn't be in attendance and had a statement read on his behalf, is now aspiring for Frisco to be the "Safest Place to Be an Athlete" - all thanks to Baylor Scott and White Sports Therapy and Research at The Star.

For more information and to explore all that Baylor Scott and White Sports Therapy and Research at The Star has to offer, visit