For the past 26 years, Jerry Jones and his family have owned and operated the Dallas Cowboys with a management style that places just as much emphasis on community leadership as it does on the goal of winning the Super Bowl. With the Cowboys organization having enjoyed immense and unprecedented success, the Jones family feels a very strong obligation to take the visibility, energy and celebrity of the world’s most powerful sports franchise and channel those dynamic forces toward the bigger purpose of making a difference. Recognized as one of the world’s most generous families, the Joneses enlist the talents, skills and resources of all of the Cowboys players, coaches, cheerleaders and every member of the organization to provide a unique and cutting edge approach to community outreach.
“Any personal contact with an individual member of our organization can provide help for hundreds of people in need,” says Jones. “The star on the helmet can move mountains.”
THE MISSION. In the area of community service, our organization’s mission is built upon an overall philosophy of helping those who don’t have the strength, the resources or the means to help themselves, with a primary focus on our partnership with The Salvation Army.