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Netflix drops America's Sweethearts: DCC


FRISCO, Texas — On Thursday, Netflix released the seven-episode series America's Sweethearts: Dallas Cowboys Cheerleaders on its platform, as viewers get a behind-the-scenes glimpse back into the life of a Dallas Cowboys Cheerleader.

This series follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish — kicking off at auditions and training camp and continuing all the way through the NFL season. From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the series gives viewers unfiltered access into this iconic team and franchise.

Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms – revealing the drive, hustle and drama among the cheerleaders and coaches. For many, it's a dream to make the team - but that's only just the beginning.

A few more notes:

  • One Potato Productions and Boardwalk Pictures in association with Campfire Studios
  • Executive Producers: Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; Ross M. Dinerstein and Rebecca Evans of Campfire Studios

"We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want," Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President Charlotte Jones said. "It's also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being 'often imitated, but never equaled.'"

"We hope the series gives people a new, more authentic perception of what it means to be DCC," the Dallas Cowboys said in a statement. "Similar to how Cheer made people respect that sport and those athletes in a new way that we had never seen before. The team members on DCC are all incredible professional dancers - we want to highlight their impressive skill, technique, and athleticism as well as the determination and drive it takes to perform at this level."

While plans are currently undetermined for a second season, the Dallas Cowboys are excited to see the response from the world in the early stages of the show's release in anticipation of hopefully signing on for more seasons.

America's Sweethearts: Dallas Cowboys Cheerleaders is officially available on all Netflix platforms.