Irving, Texas—The Dallas Cowboys Rookie Club, presented by UnitedHealthcare, hosted a Futbol Americano Play 60 Youth Clinic and Fuel Up to Play 60 nutrition discussion Tuesday for fifth graders at John Haley Elementary School in Irving.
The Rookie Club appearance was part of the National Football League's celebration of Hispanic Heritage Month (Sept. 15 through Oct. 15), with the school's enrollment being predominantly Hispanic. It was also part of the ongoing Play 60 mission to encourage youth to make healthy choices and be active 60 minutes of every day.
The event kicked off with Cowboys mascot "Rowdy" leading a Fuel Up To Play 60 pep rally and a representative from Dairy Max, a Dallas Cowboys Play 60 partner and member of the National Dairy Council, quizzing the students on how to eat nutritiously. The rookies were challenged to show off their "touchdown dances" with a student partner and finally all were sent outdoors to engage in a variety of drills and physical activities.
Play 60 is an NFL and Dallas Cowboys initiative geared at tackling childhood obesity and inspiring kids to play well and eat better. With childhood obesity rates in the United States tripling in the last three decades, the NFL and Dallas Cowboys are committed to making the next generation of youth the most healthy and active.
Tuesday's event was one of several appearances scheduled for the 2012 Dallas Cowboys Rookie Club, an annual program designed to introduce the team's newest members to the importance of giving back to the Texas community.
This year's Rookie Club is proudly presented by UnitedHealthcare, an organization dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs and sustaining trusted relationships with care providers. UnitedHealthcare serves more than 38 million people and is a diversified Fortune 50 health and well-being company.