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SeatGeek Announces Industry-Shifting Primary Ticketing Partnership with Dallas Cowboys

NEW YORK, NY and FRISCO, TX (April 3, 2018) --SeatGeek today announced a monumental partnership with the Dallas Cowboys Football Club, making SeatGeek the primary ticketing platform for the team, AT&T Stadium, and Ford Center. The Cowboys - ranked by Forbes Magazine as the most valuable sports team in the world - will use SeatGeek's innovative capabilities to deliver a better ticketing experience to their fans, while at the same time gaining additional customer insights and revenue. The Cowboys are the second NFL team to announce a primary ticketing partnership with SeatGeek, joining the New Orleans Saints.

The SeatGeek ticketing platform empowers fans and teams with a host of delightful features that make it easier than ever to access and manage tickets. A best-in-class mobile experience allows fans to purchase tickets in just two taps, easily transfer them to a friend, and use their device to scan right into the venue. Throughout the partnership the Cowboys will work closely with SeatGeek to constantly improve the fan experience.

"The Dallas Cowboys organization is always on the cutting edge, and it was critical that we select a ticketing platform that has the best technology on earth to power an incredible fan experience. SeatGeek provides that and more," said Dallas Cowboys Owner, President and General Manager Jerry Jones. "We're excited to truly partner with SeatGeek to shape the future of the industry together."

As of today, SeatGeek will ticket all events at AT&T Stadium, as well as events at Ford Center, a 12,000 seat facility located at The Star, the Cowboys award-winning complex in Frisco, Texas. The partnership is part of a continued effort by the Cowboys organization to maintain AT&T Stadium as one of the most technologically advanced venues in the sports and entertainment world.

The Cowboys join an expanding list of professional sports teams in the U.S. partnering with SeatGeek Enterprise, including the aforementioned Saints, the New Orleans Pelicans, and five Major League Soccer clubs. SeatGeek is also the Official Ticketing Partner of MLS. Internationally, SeatGeek Enterprise's technology is used by hundreds of organizations, including a growing number of English Premier League teams and a number of theatres in London's iconic West End.

"The technology that SeatGeek had developed - from its rules-based engine to its fan-facing features - is unlike anything I have seen before," said Dallas Cowboys Vice President of Ticket Service and Sales Doug Dawson. "We're thrilled to work alongside SeatGeek for years to come."

As part of the NFL's new open ticketing ecosystem the Cowboys will be able to use SeatGeek's technology to integrate with other official league ticketing partners, selling verified tickets in more places than ever before. Other events at AT&T Stadium and Ford Center will be able to use SeatGeek Enterprise's open distribution to sell tickets directly to fans in places across the internet where they are already spending time. SeatGeek recently partnered with Facebook to allow SeatGeek Enterprise clients to sell their tickets directly through the social network.

"The Dallas Cowboys are the pinnacle of professional sports, and we are thrilled to work with their innovative team to give one of the best fanbases in all of sports a better experience," said SeatGeek co-founder Russ D'Souza. "We are excited to take a massive step forward in transforming the live events industry with this partnership."

SeatGeek's tech-first approach to ticketing - with a particular focus on mobile - has driven impressive results for early SeatGeek Enterprise clients. Sporting Kansas City surveyed their fans after their first year with SeatGeek and found that 72% of respondents gave SeatGeek as the Official Ticketing Provider a 6 or 7 out of 7 for "ease of use."


SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly user experience and its proprietary Deal Score™ technology that helps fans identify the best ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to their favorite events. SeatGeek Enterprise - the company's primary ticketing platform - is used by a number of Major League Soccer clubs, as well as the New Orleans Saints and Pelicans.


AT&T Stadium is the largest, most technologically advanced entertainment venue in the world. Designed by HKS and built by Manhattan Construction, the $1.2 billion stadium features two monumental arches, the world's largest HDTV video board cluster, an expansive retractable roof and the largest retractable end zone doors in the world. Features of the stadium include seating for 80,000 and expandability for up to 100,000, over 300 luxury suites, club seating on multiple levels and the Dallas Cowboys Pro Shop, open to the public year round. The stadium is also home to a world-class collection of contemporary art, made up of over 50 pieces from an international array of curated artists displayed on the walls and in the grand public spaces of the venue. In addition to being the home of the Dallas Cowboys since opening in 2009, the stadium has hosted Super Bowl XLV, the 2010 NBA All Star Game, the annual Goodyear Cotton Bowl Classic, the 2014 NCAA Men's Final Four the 2015 inaugural College Football Playoff Championship Game, the 2015 50th Anniversary Academy of Country Music Awards show and WrestleMania 32. The venue has also played host to high school and college football, concerts, championship fights, international soccer matches and other special events. For more information, go to


The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and practice facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco and Frisco ISD, The Star features Ford Center, a 12,000-seat stadium that hosts Frisco ISD football games and other events; Cowboys Fit, a 60,000 square-foot gym developed in partnership with leading fitness developer, Mark Mastrov; and Cowboys Club, a members-only club where the country club meets the NFL; The Omni Frisco Hotel, a 16-floor, 300-room luxury hotel; Baylor Scott & White Sports Therapy & Research at The Star, a 300,000 square-foot center of excellence for sports medicine set to open in 2018; as well as a variety of shopping, dining and nightlife options. For more information on The Star, visit:

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