Opening of Formation Brings Coworking to Frisco


FRISCO, Texas – Nobody ever said you had to play for the Cowboys to work at The Star.

That's never been more evident than now, as the organization is set to open Formation, its new coworking concept opening at the Cowboys world headquarters. Offering sweeping views of The Star and its surrounding areas, Formation provides members with the opportunity to accomplish their own business objectives while working in close proximity to the Dallas Cowboys organization.

The term "shared workspace" doesn't really do the situation justice, as the Cowboys are preparing to offer Formation members unrivaled amenities and access.

In exchange for their membership dues, members will have access to all the perks of a working office, including Wi-Fi and printing services, notary services, access to private conference rooms and phone rooms, covered parking and private locker space.

That's just the beginning, though, as Formation will also offer entirely different levels of service. From daily coffee and cocktail service to in-house catering, Formation seeks to be a one-stop shop to anticipate its members' needs. Membership also includes access to presales for select AT&T Stadium and Ford Center events, not to mention the close proximity to the over 30 restaurants and retailers located within The Star District.

The popularity of the concept is obvious, as Formation is currently on a waiting list for private offices, and only a few dedicated desks remain. But Formation's most flexible open workspace option is still available. These members can choose from lounge-like or task-oriented settings each day. If you've experienced Cowboys Club or have toured the world headquarters, you won't be surprised by how aesthetically pleasing the environment is at Formation.

The official opening is set for August 1st – just in time for the start of the Cowboys' 2019 football season. Prospective members can apply online or book a personal tour, for those that would prefer to see the space themselves, at