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 "Welcome to Switzer Land" Kicks off Deep Blue


The Dallas Cowboys will launch their 2019 Deep Blue documentary series presented by Pepsi on Wednesday, August 7th at 3 pm Central. The episodes include "Welcome to Switzer Land", "Own It: The Jerry Jones Story," "Building Blocks," and "The Late Hit."

Deep Blue is an engaging documentary series focused on the rich history of the Dallas Cowboys. This series takes a deeper dive into stories to reveal the untold truths and emotions straight from the players, coaches and front office personnel who lived them.

There will be a live stream for each documentary on the next four Wednesdays (August 7th, 14th, 21stand 28th) at 3 pm Central. The live streams may be viewed worldwide on, Cowboys Mobile, Cowboys Now App for connected TV, Facebook, Periscope and YouTube. They may be viewed on-demand following the live stream on, Cowboys Now and YouTube.

The documentaries may also be viewed on CBS 11 KTVT in Dallas/Ft. Worth prior to Countdown to Kickoff, the Cowboys pregame show, for each preseason game.

Below is additional information on the individual episodes.

"Welcome to Switzer Land"

Online air date: Wednesday, August 7 at 3pm central

TV air date: Saturday, August 10 at 6pm central

Twenty-five years ago, college coaching legend Barry Switzer took a phone call from his couch in Norman, Oklahoma that would change his life – and the Dallas Cowboys – forever. "Welcome to Switzer Land" is a never-before-seen look at the third head coach in franchise history and the unprecedented spotlight on an NFL dynasty in transition.

"Own It: The Jerry Jones Story"

Online air date: Wednesday, August 14 at 3pm central

TV air date: Saturday, August 17 at 7pm central

From humble beginnings to a jacket of gold, Jerry Jones embarked on a journey that would re-define his life, his league and his legacy. This is a story of the heartache, the glory and the passion of the man behind the star.

"Building Blocks"

Online air date: Wednesday, August 21 at 3pm central

TV air date: Saturday, August 24 at 4pm central

Long before "Mooooose" calls were a staple in every NFL city, Daryl Johnston found a work ethic and determination to succeed that came from his upbringing in the blue-collar town of Youngstown, N.Y. From a near-death experience as a kid, to his early struggles at Syracuse, Johnston transformed himself into not only a leader, but a player who paved the way for his teammates throughout the Cowboys' most successful decade in franchise history.

"The Late Hit"

Online air date: Wednesday, August 28 at 3pm central

TV air date: Thursday, August 29 at 5pm central

The Cowboys drafted Roy Williams to be a game-changing player. He proved to be just that, but changed the game in different ways. His lights-out style of punishing hits and aggressive tackles led to rule changes that have affected today's game. Roy Williams was everything the Cowboys and the NFL wanted in a safety … only a decade too late.a