FRISCO, Texas — Ezekiel Elliott has issued a friendly challenge to Cowboys fans:
Donate $21 to The Salvation Army's Red Kettle Campaign and the star running back will match it.
The Cowboys have also committed to matching each gift for a total of $42,000 in matching gifts ($21,000 each from Elliott and the Cowboys).
Elliott kicked off the annual Red Kettle Campaign on Thanksgiving night by dropping $21 — a nod to his jersey number — into the red kettle just beyond the end zone following a fourth-quarter touchdown against Washington.
This isn't the first time Elliott has gotten involved in The Salvation Army's initiative. His "Red Kettle Leap" during a December 2016 game quickly became a trending topic on social media and spurred an additional $250,000 in donations.
The Red Kettle Campaign is the most crucial fundraising season for The Salvation Army. Donations to the iconic 128-year-old campaign can be made to the thousands of Red Kettles outside storefronts, by visiting give.salvationarmyusa.org, or shopzeke21.com.