IRVING, Texas --October is once again Breast Cancer Awareness Month in the NFL, and beginning Sunday Cowboys linebacker Bradie James -- a leader in breast cancer awareness who lost his mother to the disease -- and many of his teammates will wear pink accessories with their Cowboys uniforms as a show of support.
The Cowboys* *and Susan G. Komen for the Cure® are also asking fans and supporters to join the promise that launched the breast cancer movement and take action towards a brighter future. As part of the Cowboys' and Susan G. Komen for the Cure's "I Promise" partnership, Ambassador Nancy G. Brinker -- founder & CEO of Susan G. Komen for the Cure -- will serve as the game's Honorary Captain. Brinker will join players and referees at mid-field for the coin toss.
Presented by Bank of America, the game will also feature a special halftime show including 300 breast cancer survivors, co-survivors and volunteers from Bank of America and Susan G. Komen for the Cure. These individuals, who have been personally touched by breast cancer, will form a human "pink" awareness ribbon on-field during a performance from the Dallas Cowboys Cheerleaders and other local dancers.
Videos and signage displayed on the Stadium's 60-yard-long video board will featured Cowboys players and team owner Jerry Jones sharing their promises and encouraging mammogram screening. During pre-game, fans will have the opportunity to share their promises and take action by filling out a "promise" card at the pink tents located in the plazas.