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Forbes Once Again Names Cowboys The Most Valuable Franchise In Sports

FRISCO, Texas – The Cowboys will continue their reign as the most valuable franchise in sports for a second-straight season.

In what has become a summer tradition, Forbes Magazine published its annual list of the world's most valuable sports organizations. The Cowboys once again topped the list, coming in with an estimated value of $4.2 billion.

Just behind the Cowboys is another American franchise with international appeal – the New York Yankees, valued at $3.7 billion. European soccer clubs Manchester United, F.C. Barcelona and Real Madrid rounded out the list's top five.

The second-place NFL team behind Dallas was the New England Patriots, coming in at No. 6 with an estimated value of $3.4 billion.

As the Forbes article notes, it's been a banner year for the Cowboys in more ways than one. The team posted $700 million in revenue during the 2015 season – which was a disappointing, 4-12 campaign. That doesn't even account for last year's fantastic 13-3 effort, highlighted by the emergence of Dak Prescott and Ezekiel Elliott as faces of the franchise.

The past year has also seen the organization open its new facility, The Star, in Frisco, complete with its Cowboys Fit gym complex and Cowboys Club. Retail and entertainment options are currently in development to complete the site, along with a soon-to-be open Omni hotel and a nearby medical center.


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