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AT&T Stadium to host 100th East-West Shrine Bowl


FRISCO, Texas — The legacy of the East-West Shrine Bowl is well-established in the annals of football and the NFL, as it relates to being a longstanding and respected showcase for professional football prospects and, next spring, they'll take yet another sizable step in solidifying it globally — thanks to the home of the Dallas Cowboys.

In 2025, the All-Star game will move to AT&T Stadium and broadcast on NFL Network to help commemorate its 100th edition, per, a nod to what the contest has achieved over the past century.

It also shows that the Metroplex has proven a great host for the event, with The Ford Center at The Star in Frisco hosting the 99th edition of the East-West Shrine Bowl in 2024.

One year later, they head to Arlington to entertain a much, much larger capacity crowd.

A total of 57 players were drafted in April who participated in the All-Star game several weeks earlier — eight players in the first three rounds alone (e.g., Edgerrin Cooper, Renardo Green) — setting a new record and marking a whopping 97 percent increase over the 2020 season, and a 23 percent bump from 2023.

The East-West Shrine Bowl is the longest-running college all-star football game in the nation. For nearly 100 years now, some of football's greatest athletes and coaches have contributed to the tradition of the East-West Shrine Bowl, including Hall-of-Famers Walter Payton, Lawrence Taylor, John Elway and Gale Sayers, along with coaches Don Shula, Dick Vermeil, Paul "Bear" Bryant and Jerry Glanville, to name a few, have supported the East-West Shrine Bowl. Future Hall-of-Famer Tom Brady also played in the game, following his career at Michigan.

Now, Arlington will get the chance to house the next East-West Shrine Bowl as the game turns to its 100th season.

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